Maple Leaf Vineyards

The 25th Captain

Logo, Illustration, Package Design

Celebrating the proud legacy of the NHL’s Toronto Maple Leafs, Maple Leaf Vineyards has a lineup of wines paying homage to each of the team’s captains.

I was challenged to focus on texture for this project. The grit of the typography and illustration was inspired by well-skated on ice, while the silver embossed accents are inspired by jersey trim, symbolism, and the storied legacy of the Original Six hockey team from the 6ix.

Labels would be printed on a subtly textured paper to represent snow — just as the Leafs’ colours are meant to symbolize snow and sky.